Lion Business Advisors

Seller Questionnaire Form Section 4 - Customers, Competition and Marketing

Please fill out this form to the best of your ability. Not all questions will apply to your business, the more information we have the better our team can market your business.

Please set aside approximately 60 minutes for this form

Company Name * Required

1. If any customer makes up more than 10% of gross revenues, list the customers percentage of revenues for the last three years:

2. Describe the profile of your target market:

3. Please provide your typical/targeted customer and the percentage of your total customers they represent (for example, residential 20%, wholesale 50%, etc.):

4. How much repeat business vs. new customers in the last three years?

5. How many active customers to you have in place?

6. Please describe any contractual relationships in place with your clients?

7. What are the geographic markets the company is current serving and identify and Providences?

8. What are the main PRIMARY target market area(s) where most customers come from and the estimated percentage of revenues that geographic market brings?

9. What geographic market areas would be ideal to target next?

Lets talk about competition

1. Who are your competitors?

2. What do they offer their customers?

3. Where are they located?

4. What marketing strategies do they use?

5. What kind of an online or social media presence do they have?

6. How many direct competitors do you have?

7. List your top 3 competitors and describe their services, strengths and weaknesses in depth:

Please list their strengths and weaknesses as compared to you.

8. Describe any competitive trends that may affect your business and/or industry, short AND long-term:

What differentiates your company’s products/service from your competitors? (What makes your company unique)?

Next lets talk abut marketing

1. Define your position in the market.

For example, is your business competitively priced? A budget choice for families? Or do you offer more high-end services?

2. Describe how you currently get new customers: * Required

3. List each marketing media used below:

Please include a description, annual cost and % of revenue created

4. List any business activity that happens online.

(i.e.. Websites, online shops or marketplaces, blogs, social media accounts.)

5. How does social media impact your business?

6. What marketing strategies have you planned, but not yet implemented, to expand the business and customer base?

7. In your opinion, how could a purchaser improve the sales performance?

8. Does your company have any notable partnerships or alliances?

9. Are you personally or the company a member of any trade association? If so, please list each one, what benefits they provide you or the business and the yearly costs involved with the membership?

10. If you answered no to the question above, what trade associations would you suggest a new owner become a member of and why?

I certify that I am the business owner and to the best of my ability, I have answered all the questions truthfully & honestly. * Required

I AGREE

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